Acetato

A personal project built to reinterpret Ray-Ban's visual identity through a premium lens — literally. The goal was to take the most recognizable silhouette in eyewear and push it into a visual space the brand hasn't occupied yet: bold, minimal, and unapologetically refined.

Challenge

Translating a sensory experience into pixels. The perceived quality of acetate under sunlight, the weight of polished metal on skin, the way a lens catches light at an angle — none of that exists in 3D by default. Every material, every reflection had to be engineered to close the gap between screen and hand.

Solution

Advanced lighting systems and hyper-realistic texturing in C4D, built around one principle: the silhouette does the work. Clean compositions, expressive light, zero decoration. The product carries itself — the render just makes sure nothing gets in the way.